Q: Why can't I send as many emails as I used to?
A: Email platforms like Google, Yahoo, and Outlook have recently implemented stricter rules regarding email deliverability and domain warming. These rules are designed to reduce spam and ensure that users receive only relevant, high-quality emails. Sending a large number of emails at once without a proven track record can result in your emails being flagged as spam or even being blocked outright.
Q: What is domain warming, and why is it important?
A: Domain warming is the process of gradually increasing the volume of emails sent from a new domain to build a good reputation with email service providers (ESPs). Without proper domain warming, your emails are more likely to be marked as spam or blocked. By carefully managing your sending volume, you build trust with ESPs, ensuring your messages reach your audience's inboxes instead of getting lost in spam folders.
Q: How have recent changes affected email deliverability?
A: In early 2024, Google and Yahoo introduced new domain warming and email deliverability rules. These changes mean that sending emails to all your subscribers at once is no longer a viable strategy. The rules require you to gradually build a positive sending reputation to avoid penalties like spam placement or email blocking.
Q: How does KOMI's Smart Schedule feature help with email deliverability?
A: KOMI’s Smart Schedules automate the process of managing your email sending volume to maximize deliverability. Instead of sending all your emails at once, Smart Schedules help you send emails in smaller, optimized batches. This approach reduces the risk of your emails being flagged as spam and ensures they land in your subscribers' inboxes.